The marketing strategy of the ETF is formulated around the concept of maximizing the economic return from tourism with the following target:

• Increase the flow of tourists by enhancing Egypt’s tourism image and expanding promotional campaigns in existing and new potential markets.
• Increase the visitor stay period
• Increase the average expenditure per visitor and per trip
• Promote the use of local products in establishing tourist projects, and the use of local provisions in construction and management
• Develop marketing strategies in advance to rationalize the use of resource product planning and to avoid rapid economic decline
• Establish a marketing committee composed of technical experts who represent tourism professions
• Receive proposals
• Form promotional campaigns
• Execute the plan